Results First
Dubai born and built digital marketing company founded by former experts from top advertising agencies and Big Four firms turning guesswork into growth across the Middle East.
Elevate the customer experience for UAE users through an intuitive application.
Discover how our team designed a user-friendly, intuitive application to provide UAE customers with a unique experience centered around financial transactions and literacy.
Project Overview
Your Numbers Count. The goal was to build an intuitive app that helps people in the UAE become more financially responsible through a unique experience and improved financial literacy.
Our Approach:
First, we designed and built an intuitive, user-friendly app that helps users track their finances and encourages better financial decisions.
Next, we developed a robust campaign to reach the right audience through an effective media and communication strategy.
The campaign targeted two audience segments. For new users, we implemented a full-funnel media plan, phased creatively to engage them at every stage, from awareness to app downloads and in-app actions.
For existing users, we leveraged first-party data to deliver action-oriented communication via email and SMS, encouraging them to engage with the app and take in-app actions
Results:
- 40% increase in new customers
- 150% increase in app downloads
- App trending in finance category
