Results First
Dubai born and built digital marketing company founded by former experts from top advertising agencies and Big Four firms turning guesswork into growth across the Middle East.
Reimagining the brand legacy for a new era by engaging an evolving audience through authentic, value-led storytelling.
Discover how our team redefined the brand’s identity, shaping it into a young and aspirational car brand.
Project Overview
Ambitious and aspirational, these were the intrinsic values that naturally reflected the spirit of young, urban go-getters through the ages.
In 2023, the brand sought to rekindle this legacy through a modern lens and reconnect with its ever-evolving audience this time, the Gen Z.
The challenge was not only to speak to this new generation but to inspire them to see the brand as a reflection of their own values and dreams.
Our Approach
The campaign aimed to engage young, metropolitan go-getters and position the product as the perfect complement to their lifestyle. To achieve this, we developed a concept that seamlessly connected the offering’s attributes with the values of its target audience.
The idea was brought to life through a 1-minute hero film developed from concept to completion, supported by a suite of assets including teasers, web banners, social media carousels, and high-spec lifestyle imagery showcasing design and experience.
Results
- 1-minute hero video that covered and targeted the right target audience
- Full range of digital and social assets that targeted and re-targeted the right audience to boost awareness, test drives and sales
