Results First
Dubai born and built digital marketing company founded by former experts from top advertising agencies and Big Four firms turning guesswork into growth across the Middle East.
Elevate the brand identity by focusing on the people whose lives it has transformed.
Discover how our team redefined the brand identity by highlighting diverse individuals and their stories, united by the impact on their lives.
Project Overview
In 2024, the company chose to shift from talking about ‘What we do’ to ‘Why we do it’. As an organization managing business logistics worldwide, the aim was to showcase its global impact.
To achieve this, we filmed the people whose lives had been affected through their businesses and employers. From India to the UAE to the USA, we interviewed a diverse range of individuals and documented their stories, all connected by a common thread: the global network.
Our Approach:
To generate awareness, we aired the campaign on the website, social channels, and online banners. The content was further targeted to reach governments, customers, investors, and employees specifically.
The videos drove engagement and conversations around the simple, yet essential question: “How have we impacted your life” This created a dynamic ripple effect, helping the organization gain recognition as a leader in trade and logistics operations, while also showcasing the human side of the business.
The long-lasting, positive impact of the brand was narrated through real-life stories of people and communities around the world.
Results
- Achieved a paradigm shift from being a business-oriented organization to a people-focused company.
- Captured and produced content across multiple countries to showcase the organization’s global reach and network.
