Results First
Dubai born and built digital marketing company founded by former experts from top advertising agencies and Big Four firms turning guesswork into growth across the Middle East.
A full-funnel performance campaign for a Middle Eastern one-stop shop offering curated products for mums, babies, and children.
Discover how our team helped a Middle Eastern brand maximize market presence and drive sales through their website.
Project Overview
A leading Middle Eastern destination for natural and eco-friendly products for mums, babies, and toddlers, offering everything from cloth diapers to co-sleepers and baby-wearing carriers, wanted to maximize their market presence and drive sales through their website.
Until now, the brand had relied solely on organic sales and occasional social media boosting and had not yet explored performance marketing.
The objective of the project was to establish a full-funnel performance marketing strategy that would increase visibility, engage the right audience, and convert interest into measurable sales, while also building first-party data and implementing solid tracking and analytics to avoid blind spots.
Our Approach
We implemented a full-funnel performance marketing strategy across social media platforms and Google Ads, targeting every stage of the user journey while emphasizing retargeting to drive conversions and strengthen first-party data.
The strategy included mapping the entire user journey to capture micro and macro conversions. To control spend and scale efficiently, new ad sets were launched monthly in the scaling CBO structure, with proven winners post-ID’d into their respective month and minimum spend limits set, ensuring newer winning ads got a chance to scale without being overshadowed by older high-engagement ads.
This approach delivered 7X ROAS within six months, establishing a profitable and scalable model for ongoing performance marketing.
Results
- 24M+ reach in six months
- 24K+ engaged website visits
- 7X ROAS within the first six months
- 4% MoM increase in consideration-level actions
