Dubai born and built digital marketing company founded by former experts from top advertising agencies and Big Four firms turning guesswork into growth across the Middle East.
Discover how our team stepped in as experts to design the social media content strategy and manage social media across all verticals.
The company is more than hundred year old organization with a legacy that not only spreads through time but also across a range of verticals touching the lives of people every day, almost everywhere.
The regional office wanted us to encapsulate and showcase that legacy being enabled in the region on their social media platforms.
The aim was to deliver a suite of strategic content that not only boosted awareness, engagement, and equity but also spoke for each of its verticals from each of the countries in the region.
Delivering quantity with consistent quality was the biggest challenge in this ongoing project.
Our aim was to not only redefine communication for each of the businesses but also equip stakeholders with a targeted and dynamic content strategy that leveraged global legacy and local insights simultaneously.
To do so, we created 44 content pieces per month, in two languages, with a cohesive creative approach that gave the regional office its own distinct identity.
Each asset was co-created in hands-on and frequent brainstorming sessions, driving performance-driven, creative content that works.
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